The Guardian

GUARDIAN – Football’s sponsored shirts of shame

Atlético Madrid’s sponsorship deal with Azerbaijan is shocking. But they’re not the only club with an image problemIt will have delighted most British football supporters that Atltico Madrid reached the final of the Champions League last week. However, despite possessing the virtue of Not Being Chelsea, closer inspection of their shirts reveals that they are also proudly sponsored by Azerbaijan, “Land of Fire”. That slogan doesn’t strike the genial note usually preferred when trying to project a good image of a nation. It is, however, in keeping with the aggressively poor human rights record of the Caspian overlords with whom Atltico are doing business. But dodgy shirt sponsorship deals are no new thing. Continue reading…